Problem:

COVID-19 could be controlled in 1-2 months if people wear masks. But summer is at its peak, people are outside – many refusing to wear them.

Insight:

You can tell who’s wearing a mask outside by the tan lines on their faces.

Solution:

Let’s encourage more people to wear masks by praising this facial mark, defining what it symbolizes, and rewarding them for being responsible.

Responsibility Marks

- A series of print ads -

graphiswinner.jpg

Copy // art: Emanuel Calderon